Professional Summary
- Brings together information design, usability, visual design, and branding expertise with over 20 years of professional experience
- Specializes in user-centric design, and understands business requirements and how products and services have to perform in the marketplace
- Imbues an incredible value to projects and organization by applying a high degree of intelligence, creativity, and camaraderie
- Demonstrates an entrepreneurial drive yet integrates well within a team
- Excels in superior interpersonal and communication skills
Employment History
- Contracting (2008-present)
- Critical Mass
- Wrestone
- Tribal DDB
- Sears Holding Corporation
- Manifest Digital
- Hewitt Associates, LLC
- Critical Mass (2006-2008), Senior Information Architect
- Wirestone LLC (2005-2006), Senior Information Architect
- Lipson Alport Glass & Associates (1987-2005)
- Senior Information Architect (2000-2005)
- Technology Manager (1992-2000)
- Package Designer (1987-92)
- Container Corporation of America (1985-86), Package Designer
Project Achievements
- Led a team of ecommerce taxonomists to successfully create the product hierarchy for MyGofer.com; an innovative cross-channel retail store for Sears Holding Corporation. Launched May 2009.
- Redefined how Valvoline.com serves its do-it-yourself and do-it-for-me audiences. I worked closely with the developer to create a data model to describe how content will relate to each other. Launched November 2009.
- Led the strategy for Pampers.com that integrates a unique tag cloud element as a part of its main navigation. Site structure supports localization in multiple international markets. Launched October 2008.
- Led the information architecture for the QVC e-commerce website, which has annual sales in excess of a billion dollars, that integrates multi-channel strategies, community features, and video content
- Developed an immersive, "Web 2.0" experience for a new private social network site for the Las Vegas Convention and Visitors Association where groups of friends can plan trips and share memories
- Planned and facilitated other usability testing for clients including Microsoft, Intel, and SaraLee
Information Architecture/Usability Skills
- Specializes in information architecture of e-commerce and customer relationship solutions
- Has deep experience planning, creating and implementing product taxonomies
- Utilizes sophisticated information design techniques to create user scenarios, task analyses, user flows, wireframes, and information architecture
- Facilitates usability testing, including scripting, moderating, data analysis and findings
- Runs a variety of tests, including benchmarking, card-sorting, category expectation, and usability testing
Professional Organizations
Education
Northern Illinois University , DeKalb , IL , BFA, 1985Clients
Ashland Inc.
AT&T
Citigroup, Inc.
Jim Beam Brands Worldwide, Inc.
Emerson Electric Co.
Harley-Davidson
Hewitt Associates LLC
Hyatt Corporation
Intel Corporation
The Las Vegas Convention and Visitors Authority
Microsoft Corporation
Motorola, Inc.
Pampers
QVC, Inc.
Sears Holding Corporation
The St. Paul Travelers Companies, Inc.
SunCom Wireless
SuperValu, Inc.