chas swedberg :: interaction design : information architecture : usability

807/207-2096 : chas@swedberg.com : http://chas.swedberg.com

1146 Hummingbird Lane : Grayslake, IL 60030


RESUME


PROFESSIONAL SUMMARY

o Brings together information design, usability, visual design, and branding expertise with over 20 years of professional experience 
o Specializes in user-centric design, and understands business requirements and how products and services have to perform in the marketplace 
o Has significant international project experience working directly with local market teams on projects
o Media-recognized Ecommerce and social media projects
o Excels in superior interpersonal and communication skills 



EMPLOYMENT HISTORY

Contracting (2008-present)
o Critical Mass
o Tribal DDB
o Wirestone
o Sears Holding Corporation
o Manifest Digital


Critical Mass (2006-2008), Senior Information Architect

Wirestone, LLC (2005-2006), Senior Information Architect  

Lipson Alport Glass & Associates (1987-2005)
o Senior Information Architect (2000-2005) 
o Technology Manager (1992-2000) 
o Package Designer (1987-92) 

Container Corporation of America (1985-86), Package Designer 


PROJECT ACHIEVEMENTS

o Led a team of ecommerce taxonomists to successfully create the product hierarchy for MyGofer.com; an innovative cross-channel retail store for Sears Holding Corporation.  To launch May 2009.
o Redefined how Valvoline.com serves its do-it-yourself and do-it-for-me audiences. I worked closely with the developer to create a data model to describe how content will relate to each other. Launched November 2009.
o Led the strategy for Pampers.com that integrates a unique tag cloud element as a part of its main navigation. Site structure supports localization in multiple international markets. Launched October 2008.
o Led the information architecture for the QVC e-commerce website, which has annual sales in excess of a billion dollars, that integrates multi-channel strategies, community features, and video content
o Developed an immersive, “Web 2.0”  experience for a new private social network site for the Las Vegas Convention and Visitors Association where groups of friends can plan trips and share memories
o Designed for SunCom, a regional wireless carrier, the interaction design for a phone selection tool that combines filtering, sorting and comparison on one page using AJAX-based technology. Performed usability testing to validate design 
o Planned and facilitated other usability testing for clients including Microsoft, Intel, and SaraLee


INFORMATION ARCHITECTURE/USABILITY SKILLS

o Specializes in information architecture of e-commerce and customer relationship solutions 
o Has deep experience planning, creating and implementing product taxonomies  
o Utilizes sophisticated information design techniques to create personas, organizing principles, task analyses, user flows, wireframes, and sitemaps
o Facilitates usability testing, including scripting, moderating, data analysis and findings
o Runs a variety of tests, including benchmarking, card-sorting, category expectation, and usability testing


CLIENTS

o Ashland Inc.
o AT&T
o Citigroup, Inc.
o Jim Beam Brands Worldwide, Inc.
o Emerson Electric Co.
o Harley-Davidson
o Hewitt Associates LLC
o Hyatt Corporation
o Intel Corporation 
o The Las Vegas Convention and Visitors Authority 
o Microsoft Corporation
o Motorola, Inc.
o Pampers
o QVC, Inc.
o Sears Holding Corporation 
o The St. Paul Travelers Companies, Inc. 
o SunCom Wireless
o SuperValu, Inc. 


PROFESSIONAL ORGANIZATIONS

o The Information Architect Institute 
o Usability Professionals' Association 


EDUCATION

Northern Illinois University, DeKalb, IL, BFA, 1985 


REFERENCES AVAILABLE UPON REQUEST

chas swedberg :: information architect : usability expert

807/207-2096 : chas@swedberg.com : http://chas.swedberg.com

RESUME

Update: 03/10/10