I create interactve experiences, many of them e-commerce and social networks, to make it easier for your audience to do what they need, find what they want, and maybe have a little fun in the process. Oh, and meet your requirements too.
I have redesigned QVC.com (a billion dollar ecommerce site), created the MyVegas social network, and devised the interaction strategy for the international Pampers.com site. This was while I was at Critical Mass, a top interactive agency according to the Forrester Wave report.
Currently, I'm contracting with agencies and companies in short to long-term engagements. I look for projects that can deepen my expertise in large ecommerce projects but also welcome new challenges.
Skill Hightlights
- Website audience strategy: Defining your users and identify how to motivate them to achieve your business objective
- Ecommerce: Although I have broad background of interaction design, transactional websites have become a particular sweet spot
- Taxonomy: Building hierarchial catalogs with faceted attributes
- Collaborative Methodology: Working with experts on your internal and extended team, drawing on an array of process experience using agile and user-centered design
- Usability: Validating and honing our concepts with real user feedback mechanism such as usability testing and surveys
Selected Recent Projects
Projects in Production
- Working closely with a large team of stakeholders, business analysts, and other information architects to design how customers can easily explore bundling saving opportunities while purchasing multiple products and services from a large telecommunications company. Utilizing iRise prototyping software. Launching October 2010.
Valvoline Marketing Site (November 2009)
Redefined how an automotive product manufacturer site serves its do-it-yourself and do-it-for-me audiences. I worked closely with the developer to create a data model to describe how content will relate to each other.
MyGofer Cross-Channel Ecommerce Site (May 2009)
Developed the 170K product taxonomy for Sears' new clicks-to-bricks retailing venture. Headed a team of taxonomists that integrated with merchants to create detailed hierarchy and attributes for a 170K product catalog.
MyGofer Website Zip Code: 60431
An article from the BNET which provides further description of MyGofer and its strategic importance to Sears Holding Corporation.
Pampers Village Community Site (November 2008)
Created high-level UI strategy for a large consumer product website that user-generated content and tagging to help foster community. Major considerations for the redesign was its portability to different local markets and future content and feature growth.
An article from the Boston Business Journal which discusses the future plans for the site.
My Vegas Event-Based Social Networking site (February 2008)
For the same Las Vegas tourist bureau that brought you “What happens in Vegas stays in Vegas,” we have created an online application that leverages the way "Vegas-philes" have come to see Vegas. For them, it is a vacation destination that they experience with their friends as well as a part of their family. To help organize and energise these far-flung friends we’ve developed this site. Starting from the concept of a trip planner, we incorporated many social application features such as voting on activities, leaving messages, sharing photos, and “tagging” each other with Vegas-appropriate nicknames.
A post on Matt Dickman’s blog “techno\\marketer.”
QVC E-commerce Website (October 2007)
Integrating the TV-to-web (and back) multi-channel paths was one of the many redesign challenges of the billion-dollar QVC e-commerce website. Video players were incorporated into many key pages. Information architecture comprised of research meta analysis, persona development, organizing principles, usability testing, sitemaps and user interface specifications. Highlights include:
Items Recently On Air page is divided in three columns to help the user to select show and item
TV Program Guide slides out show details and lets the user set reminders for future viewings