I create interactve experiences, many of them e-commerce and social networks, to make it easier for your audience to do what they need, find what they want, and maybe have a little fun in the process. Oh, and meet your requirements too.
I'm currently contracting with Harris Bank, helping them create online experiences in light of their recent merger with M&I Bank. Contracting has allowed me to look for projects that leverage my extensive expertise in large ecommerce projects but also welcome new challenges.
Skill Hightlights
- Audience strategy: Defining your users and identify how to motivate them to achieve your business objective
- Ecommerce: Although I have broad background of interaction design, transactional websites have become a particular sweet spot
- Taxonomy: Building hierarchial catalogs with faceted attributes
- Collaborative Methodology: Working with experts on your internal and extended team, drawing on an array of process experience using agile and user-centered design
- Usability: Validating and honing our concepts with real user feedback mechanism such as usability testing and surveys
Selected Recent Projects
Projects in Production
- Redesign of mobile experience for a large financial services company on iPhone, Android, and mobile web. Features launching through out 2011.
AT&T Bundles (June 2011)
If you live in a U-verse service area, you can easily add different service together and see how much you can save. Underneath it, is a wildly tangled set of business rules that is completely hidden from the customer. Utilized iRise prototyping/documenting software.
MyGofer Cross-Channel Ecommerce Site (May 2009)
Developed the 170K product taxonomy for Sears’ new clicks-to-bricks retailing venture. Headed a team of taxonomists that integrated with merchants to create detailed hierarchy and attributes for a 170K product catalog.
MyGofer Website Zip Code: 60431
Pampers Village Community Site (November 2008)
Created high-level UI strategy for a large consumer product website that user-generated content and tagging to help foster community. Major considerations for the redesign was its portability to different local markets and future content and feature growth.
My Vegas Event-Based Social Networking site (February 2008)
For the Las Vegas Convention and Visitors Bureau, designed an online application that leverages the way “Vegas-philes” have come to see their vacation destination: and experience to share with friends and family. To help organize and energize far-flung friends the site includes a trip planner, activity voting, photo sharing, and “tagging” each other with Vegas-appropriate nicknames.
QVC E-commerce Website (October 2007)
Integrating the TV-to-web (and back) multi-channel paths was one of the many redesign challenges of the billion-dollar QVC e-commerce website. Video players were incorporated into many key pages. Information architecture comprised of research meta analysis, persona development, organizing principles, usability testing, sitemaps and user interface specifications. Highlights include: